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    <loc>https://danielmartin.media/home</loc>
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    <lastmod>2022-06-12</lastmod>
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      <image:title>Home - Meet “Fancy Dan”</image:title>
      <image:caption>Producer, Director, Cinematographer, Editor, Project Lead, YouTube Sponsorship Manager. Owner of PartyHat Productions. Former Film &amp; TV freelancer, axe-throwing coach, and stunt driving trainee. Was Matthew McConaughey’s stand-in for a single flashback scene in “Serenity” (2019). Don’t watch it. Actual Scottish Lord. Kind of. Ask him about it. ”He’s a Rock ‘n’ Roll Cowboy with a camera.” - Braeden Sawyer, Ever Better Media “Fancy Dan can fix anything.” - Roy H. Williams, Ad Writer</image:caption>
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    <loc>https://danielmartin.media/about</loc>
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    <lastmod>2024-10-01</lastmod>
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      <image:title>About</image:title>
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    <loc>https://danielmartin.media/work</loc>
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    <lastmod>2024-10-01</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/8e295d71-9467-451e-a100-b3e2133dc1b9/atmosphere-tv.png</image:loc>
      <image:title>Work - Atmosphere.tv Senior Content Producer &amp; Editor August 2022 - Present</image:title>
      <image:caption>A direct manager and team lead for a group of three to five very talented editors, creating content for multiple channels to broadcast to the Atmosphere network. As of this writing, the platform has over 387 Million hours of total watchtime. Ideated and developed five different channels from scratch, working with multiple departments to angle strategic ad buys and partnerships. Supervising producer for SuperhumanTV, hands-on editor for Red Bull TV, and an assist for Texas TV, Zone Fitness, and others.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/20e75d0f-6004-4177-8f73-4e3b2375d617/Wizard+Academy.jpg</image:loc>
      <image:title>Work - Roy H. Williams Marketing, Inc. Media Producer &amp; Editor, General Manager, I.T. February 2020 - Present</image:title>
      <image:caption>One of the few direct employees of Roy H. Williams, three-time NYT Bestselling Author and advertising professional of 40 years. Originally hired as a video professional and quickly grew to fill multiple other technical needs on-site. Main project involves shooting &amp; editing a 52-week online lecture series in collaboration with the Wizard Academy. Additional responsibilities include website &amp; VR development, livestream A/V installation, event planning, staff management &amp; scheduling, and client interface for regional broadcast ads.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/88d9d21e-c5f2-4301-949f-2ad339693a83/Tribe+logo.jpg</image:loc>
      <image:title>Work - Whiskey Tribe YouTube Media Producer &amp; Editor // Sponsor Liaison February 2020 - Present</image:title>
      <image:caption>Works closely with the owners/hosts and production team of the #1 and #2 most subscribed whiskey channels on YouTube to assist in production of weekly episodes on the Tribe channel. Typically handles booking of guests, schedules, After Effects &amp; graphics-heavy shots, as well as general strategy. Regarding sponsorships: negotiates and schedules integrations, writes, produces, shoots, edits, and delivers 95% of all midroll ads on the channel since mid-2020. (Net total of $115K+ in 2021 through sponsor revenue alone)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/6d00f495-5fe0-4d3c-b966-34b481fbef54/THE+BRUTAL+REVUE+FINAL_REVISION+%281%29.jpg</image:loc>
      <image:title>Work - BRÜTAL REVUE YouTube/Podcast February 2021 - December 2021</image:title>
      <image:caption>Produced/edited a remote weekly podcast with collaborator Kevin Nardo, longtime friend and a metalhead with encyclopedic knowledge of music as a whole. Experimented with different publishing methods to maximize views while fighting copyright algorithms under Fair Use (Spotify via Anchor.fm, YouTube premieres, YouTube Live via OBS, etc.)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/13798e90-a920-4529-8631-197795115bf0/Vault+Logo.jpg</image:loc>
      <image:title>Work - Whiskey Vault YouTube Media Producer &amp; Editor February 2020 - Present</image:title>
      <image:caption>Handles all aspects of daily Vault videos since hired in 2020: Camera/Audio operation, media management, editing, assistant editor outsourcing, uploading, and community outreach.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/00545077-6539-4a21-bf4e-b3b1e7f73825/UA+logo.jpg</image:loc>
      <image:title>Work - Urban Axes Event Coach &amp; League Master March 2018 - February 2020</image:title>
      <image:caption>Acted as simultaneous sporting instructor, event coordinator, and lifeguard for events in a high-energy East Austin arena. Over time, took on International Axe Throwing Federation competition judging, refereeing, scorekeeping and more, overseeing local Austin rosters and scheduling. Additionally acted as de facto Technical Director for any and all promos and multicam livestreams of competitions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62938cd9dec65451822be3ed/5ebf1802-8d5e-490c-b665-074f557b520f/logo+-+transparent+small+pink.png</image:loc>
      <image:title>Work - PartyHat Productions Owner &amp; Head of Production March 2015 - August 2019</image:title>
      <image:caption>Founded a small production LLC to help create music videos and social content for Austin, TX bands. Wrote concepts, produced, directed, shot, and edited the majority of PartyHat projects, and would hire teams of freelancers as needed. Work featured in multiple international film festivals, local news outlets, HuffPost, and more.</image:caption>
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      <image:title>Work - Industry Threadworks Head of Video Production February 2017 - October 2017</image:title>
      <image:caption>A brief - yet important - stint in the career, working directly under a former Navy SEAL-turned-entrepreneur to produce social video content for four of their clients simultaneously. Produced, shot, audio engineered, and edited weekly videos for each client’s brand and evaluated strategy with owners after posting. Flagship client (Sons of Liberty GunWorks) saw new video content correlated with a 1.1 Million view increase and a 130% sales boost across the board.</image:caption>
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